by Hartley Charlton
Apple today shared a new ad titled "The Relay" focused on athletic accessibility with the tagline "designed for every body."
Shared ahead of the 2024 Paralympic Games in Paris, the ad shows some of the routines, training, and competitions undertaken by disabled athletes across a wide range of sports, assisted by Apple devices. It emphasizes inclusivity and the universality of competitive sport, regardless of one's physical disabilities.
Apple products are designed for every body. Whether you're a sprinter, wheelchair racer, track cyclist, or swimmer, features like the Workout app on Apple Watch, sleep metrics, and daily exercise goals — along with the ability to record and analyze your performance on iPad and Mac — ensure that all athletes have what they need to train and compete at their best.
And innovative accessibility features like Point and Speak on iPhone, for users with low vision, or AssistiveTouch (which helps those with upper-limb difference use Apple Watch one-handed) further equip adaptive athletes with the ability to excel equally.
More information can be found on Apple's accessibility website.
Tag: Apple Ads
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Top Rated Comments
citysnaps
1 day ago at 07:54 am
Apple marketing team sweating right now in hope that this video doesn't spark any controversy ?
Why would Apple be sweating and what would the controversy be?
It's a great ad and message.
Score: 7 Votes (Like | Disagree)
Amazing Iceman
23 hours ago at 08:10 am
Why would Apple be sweating and what would the controversy be?It's a great ad and message.
Nowadays people are too sensitive, and get offended by everything.
Score: 7 Votes (Like | Disagree)
citysnaps
23 hours ago at 08:15 am
Nowadays people are too sensitive, and get offended by everything.
Spot on. Sadly, it seems many people live for being offended at the drop of a hat.
Score: 5 Votes (Like | Disagree)
sw1tcher
23 hours ago at 08:21 am
Right after the disastrous 2024 Olympics? Great timing, Apple!
So disastrous ?
https://fox40.com/sports/sports-illustrated/e7a30734/nbc-drew-average-of-30-2-million-viewers-for-paris-olympics-over-17-days/
NBC's viewership numbers have been revealed after the 2024 Paris Olympics came to a close. This year's Olympic Games saw a huge increase in television audience as NBC averaged 30.2 million viewers, per Front Office Sports. This number was compiled from all the NBC channels broadcasting the Olympics, from Peaco*ck, USA Network, CNBC and E!, to name a few. The average is combined from the live broadcasts during the morning and afternoon, and the primetime shows at night. The Paris Games saw an 82% increase for American viewers from the Tokyo Olympics, which aired in 2021 after being delayed due to the COVID-19 pandemic. This year saw the highest viewership number since the 2012 London Olympics.
Score: 5 Votes (Like | Disagree)
diego.caraballo
1 day ago at 07:43 am
Apple marketing team sweating right now in hope that this video doesn't spark any controversy ?
Score: 2 Votes (Like | Disagree)
Graphikos
23 hours ago at 08:04 am
Well... only people crushing it, and it wasn't filmed in Thailand. So I guess we're good on this one... maybe... probably.
Score: 2 Votes (Like | Disagree)
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